Shandong Lingong has consistently upheld a highly exemplary path of public welfare, guided by care and a sense of responsibility.

　　On June 22, the 18th World Brand Congress, hosted by the World Brand Lab, was grandly held in Beijing, serving as a premier forum where companies came together to discuss branding, economics, and management, and to share insights on strategic initiatives for the new century. In the 2021 analysis report unveiled at the event, Lingong once again made the list for the eighth consecutive year, with a robust brand value of RMB 50.366 billion. Its brand value increased by RMB 8.777 billion compared to the previous year, earning high praise for both its market performance and brand credibility.

　　The China Brand National Team, compiled by the World Brand Lab based on financial analysis, consumer‑behavior insights, and brand‑strength assessments, is widely regarded in the industry as the “Oscar of Chinese brands.” This time, LINGONG’s inclusion on the list—and the substantial increase in its brand value—clearly underscores the company’s exceptional corporate strength and robust brand influence.

　　Demonstrating value through strength.

　　The enhancement of the brand’s value stems from consumers’ strong recognition of Lingong’s robust capabilities. From its inception as a manufacturer of wheel loaders to its current global footprint spanning more than 150 countries and regions, Lingong has, over the past 49 years, carried the pride and aspirations of China’s equipment‑manufacturing industry, steadily forging ahead on the path to becoming a leading, internationally‑oriented construction‑machinery enterprise.

　　From winning through products to winning through solutions, and from an engineering machinery manufacturer to a comprehensive solutions provider, Lingong has remained grounded and steadily advanced, guided by its core values under the brand philosophy of “reliably bearing great responsibilities.” Today, in its production, operations, and management, Lingong has achieved automation, digitalization, networking, and intelligentization, and has established a big‑data collection and analytics platform. With robust capabilities in cutting‑edge technologies such as big data, cloud computing, and artificial intelligence, it leads the industry in areas like the integration of informatization and industrialization, big‑data applications, and smart manufacturing.

　　In line with the trend of intelligent manufacturing, Lingong, guided by the needs of the market and a commitment to serving its broad customer base, upholds a spirit of craftsmanship and leverages its technological strengths to consistently deliver reliable, efficient, energy‑saving, and safe products. It also provides end‑to‑end, scenario‑specific construction solutions—covering mining operations, urban development, and industrial automation—thus demonstrating, through concrete results, the growth trajectory of a Chinese brand.

　　Using sustainability to drive development

　　“Sustainable Brands Drive Corporate Growth” is the theme of this year’s World Brand Congress. Steve Woolgar, Chairman of the World Brand Lab and Honorary Professor of Marketing at the University of Oxford, stated: “A brand is a nation’s image, and I hope that more people around the world can come to understand China’s story through Chinese brands. Over the past 15 years, I have witnessed the rapid rise of Chinese brands, some of which now wield significant global influence. Sustainable development should be a win-win across all levels of business. By adopting sustainable practices to secure long-term returns, companies can maintain their competitive edge and enhance brand awareness.” Having been recognized for eight consecutive years, with its brand value steadily increasing, Lingong has maintained its vitality by keeping pace with the industry’s transition toward sustainable energy.

　　The ultimate aspiration of our products is to shape the future, with innovation at the heart of everything we do. In recent years, Lingong has steadfastly pursued an innovation-driven strategy and embraced green development, striving to contribute to the rapid and sustainable growth of the new‑energy construction machinery industry. Powered by innovation and grounded in reliability, Lingong has successfully launched a range of electrified solutions, including the E660F‑Ex all‑electric excavator, the zero‑emission MTE86 electric mining truck, and an all‑electric aerial work platform. These cutting‑edge products not only uphold Lingong’s longstanding reputation for premium quality, outstanding performance, and exceptional efficiency, but also embody the company’s bold vision for the future of intelligent construction operations.

　　From focusing on equipment to putting people first, Lingong creatively launched in 2013 a large-scale, widely influential industry‑wide public‑welfare initiative—“Good Driver”—pioneering a new model for corporate social responsibility. The program has helped tens of thousands of operators achieve career advancement, reached out to revolutionary old‑base areas and impoverished regions, and guided participants toward employment opportunities and pathways to prosperity. Remaining true to its original mission, Lingong has stayed committed to the spirit of public service, continuously innovating and upgrading its efforts, and gradually becoming a benchmark for corporate philanthropy in China’s construction machinery sector. In 2021, the “Good Driver” campaign entered its ninth year, raising the banner of low carbon and promoting energy conservation, emission reduction, and a low‑carbon lifestyle, while encouraging participants to enhance their skills to cut fuel consumption and lower emissions. At the same time, Lingong once again partnered with the World Wide Fund for Nature and officially joined the Corporate Climate Action Community.

　　Over the years, Shandong Lingong has consistently embraced care and responsibility to forge a highly exemplary path in corporate social responsibility, aligning itself with the goals of peaking carbon emissions and achieving carbon neutrality, thereby laying a solid foundation for sustainable development and driving the ongoing enhancement of its brand value.

　　This nomination is a significant recognition of Lingong’s influence and brand awareness within the industry, while also raising high expectations for its future market performance. Amid an ever‑changing market landscape, Lingong will remain true to its original aspirations and forge ahead with determination, leveraging a global perspective to drive brand growth, and earnestly shouldering the responsibility of manufacturing and developing critical national equipment. In doing so, Lingong will contribute its strength to accelerating the rapid advancement and sustainable development of China’s construction machinery sector.